Product & Marketers

Crypto GTM: Mastering the Product-Token Launch Matrix

Name: Crypto GTM: Mastering the Product-Token Launch Matrix
Start: 2025-06-30T14:00:00
End: 2025-06-30T14:20:00
Location: EthCC Venue

Camilla McFarland

from G-20 Group & Fabric Ventures

Talk

Monday, June 30th 2025

14:00 - 14:20

Monroe Stage

Description

The token is the product, the product is the token, and launching either poorly kills both. Learn how the product-token launch playbook has evolved; from community building to market making, exchange dynamics to sustainable token economics.