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Building Trust in a Trustless World: Marketing in the Age of Rug Pulls

In Web3, trust is crucial for mass adoption. The industry is plagued by rug pulls and overhyped projects with no real product. Trust cannot be bought, it must be proven. I'll explain what Web3 GTM strategies can replace outdated and compromised ones.

Speaker

Daria Volkova

Event

EthCC[8]

Date

June 30, 2025

Category

Product & Marketers

Type

Talk

Language

EN

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Ethereum France (formerly ASSETH), is a French non-profit organization mainstreaming blockchain and Ethereum in all French-speaking countries so that everyone can assume ownership of this technology.

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