Andrej Berlin
Deep Work
Product & Marketers
How to create products that feel like real magic
Talk
Monday, June 30th 2025
10:45 - 11:05
hepburn-stage
Description
Learn how the principles of magic apply to creating digital products in web3. This presentation explores the difference between magical experiences and magic tricks, shows what some web3 teams have in common with the greatest magicians, and how they create experiences that are delightful, connecting, and memorable.