Sasha Tanase

Sasha Tanase

Web3UX, Thesis, Mezo Network

Product & Marketers

Designing for Trust in Web3: Lessons from the User Research Field

Talk
Monday, June 30th 2025
10:20 - 10:40
hepburn-stage
Description

Trust in web3 is fragile. Based on research since 2018, this talk explores how human-centred design can build trust, reduce confusion, and help users confidently navigate wallets, dApps, DeFi, and blockchain infrastructure.