Why crypto still can't tell it's story: Lessons from 200+ web3 brands

Crypto has built extraordinary tech but it still can’t explain itself. After working with 200+ Web3 brands, Flight3 CEO Harry Horsfall breaks down why most crypto marketing fails and what projects must do differently. In a market flooded with tokens, jargon and infinite AI slop, the projects that win won’t be the most technical, they’ll be the best and most creative storytellers. This keynote explores how the best teams turn complex infrastructure into simple, human stories that cut through and reach beyond the crypto bubble.