Beyond the PFP: Engaging Your Users with NFTs

The purpose of the talk is to explore how NFTs can be useful beyond the standard pfp collection. It's about reconceptualizing NFTs as a technology tool and a useful distribution mechanism that can also provide utility beyond the first drop. We will start with a data-driven view of NFT engagement today, and then wrap up with the core areas NFTs can be useful for creators and brands post-mint.